Nicolette Lemmon – Member Spotlight

Meet Nicolette Lemmon. Marketing guru, Nicolette Lemmon, has helped numerous multi-million-dollar corporations build name awareness and bottom lines, assisted national and local charities in promoting their organizations and increasing donations, and guided dozens of individuals to create their own personal and professional success. Along the way, Nicolette won coveted awards and wrote five non-fiction books, including Almost Famous: How to Market Yourself for Success. Now she’s directed her talents in two new directions. She finished the first

novel in her “Reluctant Psychic Mystery” series and is well into writing the sequel. This year, Nicolette also crafted a step-by-step plan for authors, to boost their individual name recognition and increase book sales, regardless of their experience or genre.

The innovative founder and President of LemmonTree Marketing Group has coached and guided the marketing efforts of five dozen major financial institutions, designing award winning campaigns for many. She developed and presented cutting edge seminars, workshops and key-note speeches for audiences from Puerto Rico to California, from Mexico to New York and points in between—earning glowing reviews and standing ovations—with topics such as “Jump Start Your Creative Batteries” and “Marketing Yourself for Future Success”. 

In between her inventive marketing campaigns and speaking appearances, Nicolette wrote more than fifty articles that appeared in national and regional publications, addressing strategies for business growth, target marketing, and myriad subjects to aid professionals in building their business and profitability.  

In 2018, she introduced a weekly blog, originally to amuse and inspire her friends. Since then, her Simply Stated Sundays posts ( have taken on a life of their own, with fans and followers across the Unites States.

Nicolette fell in love with fiction when she read Gone with the Windat the age of twelve, and secretly fantasized that one day she’d write a sequel to Margaret Mitchell’s historical epic. However, once she discovered Agatha Christie, Nicolette bid a fond farewell to Scarlett, and embraced Hercule Poirot and Miss Marple. When Nicolette was introduced to “cozies” and the TV show “Murder She Wrote”, the mystery writer inside her took flight.

In Mind’s Eye Murder, the first novel of her “Reluctant Psychic Mystery” series, she weaves the story of Annie O’Reilly, a focused businesswoman, who not only doesn’t want the world to know she has a psychic gift—she wants no part of it, either. When her unwelcome talent thrusts her into a vicious murder plot, Annie must turn amateur sleuth to learn the identity of the killer. Then two people are killed before she can unmask the murderer, and Annie finds herself racing against time to save another life…her own. Nicolette is in “pitch” mode with Mind’s Eye Murder and currently writing the sequel, The Missing Tarot Card Murder.

Her second creative venture is also well underway. The simple, step-by-step marketing program for authors is now in beta-testing and she plans to introduce it in the fall of this year. Designed for both traditionally published authors and those who publish their own work, it’s an easy-to-follow plan geared for writers who want to successfully sell their books in today’s crowded market. She also included the steps aspiring authors should take before a debut book launches.

A founding member and a Director on the Board of Sisters in Crime Grand Canyon Writers chapter, Nicolette has been actively involved in numerous Sisters in Crime chapter committees and projects. She is also a member of the Education Committee of Sisters in Crime, Inc., the national organization of mystery writers.

She earned her MBA from Arizona State University and has served on the faculty of five separate universities and institutes, including the University of Phoenix where she taught Master’s degree classes in marketing and management.   

In addition to receiving several prestigious awards, including “Top 100 Small Businesses-Arizona” from every year from 2002 to 2012 and “Top 50 Woman-Owned Businesses-Arizona” honors, Nicolette was nominated for Inc. Magazine’s and Ernst and Young’s, “Entrepreneur of the Year Award” in Arizona.  She serves on the Board of Directors of Arizona Central Credit Union, a $750 million financial institution, and has been appointed and/or elected to numerous other boards and committees for charitable, community, civic and professional organizations.

For more information on Nicolette and her newest projects go to

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